With companies running afoul of most regulations and boundaries through social media use, it was almost refreshing to find this story of when social media is actually a PREVENTION tool for a lawsuit.
Rae Hoffman blogged a little note to the makers of Advil:
So, I bought a bottle of Advil when I was in the states due to the massive tooth pain I’ve been having. My best friend Stacey goes to borrow some and laughs her ass off when she starts reading the side of the bottle:
If you can’t see it… there is a huge box that says do not use if the seal is broken… closed off as its own statement. Then underneath, there are bullet points that instruct you to:
- have three or more alcoholic drinks every day while using this product
- take more or for longer time than directed
Hey Advil, you may want to consider adding a “Do not:” to the top of that bulleted list cause that reads as instructions, not warnings with the box around the top statement.
With all the social media and digital media monitoring tools out there, this is a god-send to companies. The people who could sue you, are actually the ones calling you out so you can fix a problem with your product.
Now that is the power of social media!